MANAGING RAPPORT ON SOCIAL MEDIA: THE EFFECTIVENESS OF RAPPORT MANAGEMENT STRATEGIES TO MITIGATE RAPPORT THREATENING BEHAVIORS IN SOCIAL MEDIA INTERACTIONS

Reski Reski; Dwi Adi Nugroho; Putu Wahyu Sudewi; Asdar Asdar; Rusdiah Rusdiah

doi:10.31540/silamparibisa.v7i1.2736

Reski Reski Universitas Sulawesi Barat
Dwi Adi Nugroho Universitas Sulawesi Barat
Putu Wahyu Sudewi Universitas Sulawesi Barat
Asdar Asdar Universitas Sulawesi Barat
Rusdiah Rusdiah Universitas Sulawesi Barat

DOI: https://doi.org/10.31540/silamparibisa.v7i1.2736

Keywords: rapport threatening behaviors, verbal conflicts, rapport management strategies.

Abstract

his study aims to find out the rapport management strategies to mitigate rapport threatening behaviors in social media interactions and to find out the effectiveness of the strategies. The social media platform from which the data was obtained is Facebook. There are a number of rapport threatening behaviors on the social media platform which are insult, criticism, cynicism, mockery, profanity, accusation, challenge, and blasphemy. These acts and expressions are considered to be threats to rapport since they can cause verbal conflicts and dispute in the interactions. This study found that these threats can be mitigated by rapport management strategies which comprise of five types of domains. This study, however, only found three domains of strategies and one newly found strategy in social media context. Most of the strategies are evidently effective to mitigate the rapport threats and consequently maintain the harmonious situation of the social media interactions

References

Putri, N. E., Nimran, U., Rahardjo, K., & Wilopo, W. (2021). The Impact Of Organizational Culture On Employee Engagement And Organizational Citizenship Behavior (A Study On Xyz Manufacturing Company). Https://Portalhr.Com/Survei/Gawat-Pekerja-Di-Indonesia-80-Not-Engaged-Lantas-Apa-Solusinya/
Chen (2012). Interacting In Pidgin Culture: Managing Rapport In Intercultural Communication. Projections No. 1 (2012) 31.
Culpeper (2011). Impoliteness: Using Language To Cause Offence. New York, Cambridge University Press.
Daly (2018). On Insults. Journal Of The American Philosophical Association, Vol 4, Issue 4, Winter 2018, Pp. 510 – 524.
Dickinson (2013). The Functions Of Formulaic Language In Interactional Discourse On Twitter. The Linguistics Journal, 7(1). Pp. 7-38.
Gu (2022). Social Media Affects The Way Of Communication. Bcp Education And Psychology, Volume 2 (2022).
Jose (2023). A Study On Positive And Negative Effects Of Social Media On Society. Journal Of Survey In Fisheries Sciences 10(1), Pp. 7174 – 7184.
Mccullouch (2019). Because Internet: Understanding The New Rules Of Language. Ny: Riverhead Books, New York.
Nash (2013). Blasphemy And Censorship. The Historical Importance And Active Models. Revue Lisa/Lisa E-Journal [En Ligne], Vol. Xi – No. 1. 2013.
Robinson Et Al (2015). Saving Face: Managing Rapport In A Problem Based Learning Group. Active Learning In Higher Education, 16(1). Pp. 11-24.
Robson And Mccartan (2016). The Real World Research, Fourth Edition. Basil Blackwell Publication, Oxford.
Sheoran (2012). Technological Advancement And Changing Paradigm Of Organizational Communication. International Journal Of Scientific And Research Publication, Volume 2, Issue 12, Pp. 280 – 285.
Spencer-Oatey (2003). Culturally Speaking, Culture, Communication And Politeness Theory. London, Continuum International Publishing Group.
Spencer-Oatey And Xing (2003). Managing Rapport In Intercultural Business Interactions: A Comparison Of Two Chinese-British Welcome Meetings. Journal Of Intercultural Studies, Vol. 24, Pp. 33-46.