Analisis Bahasa Pijin pada Iklan Pertelevisian Indonesia

Ariyana Ariyana

doi:10.31540/silamparibisa.v2i1.331

Ariyana Ariyana Universitas Muhammadiyah Tangerang

DOI: https://doi.org/10.31540/silamparibisa.v2i1.331

Keywords: Pidgin Language, Television Advertisement

Abstract

The purpose of this study was to describe words and sentences as Pijin in Indonesian television advertisements. This study uses a qualitative approach. The research method in this study is the method of content analysis, especially in analyzing Pijin in Indonesian television advertisements. Data collection techniques use documentation, observation, and note taking techniques. Data sources related to Pijin research in Indonesian TV broadcasts, namely: Chocolathos, Go Jek, Fulvita Selasih, Open Lapak, Axis, and Tickets.com. Data analysis techniques by: data reduction, data presentation, and verification. The validity test of the data is done by expert triangulation and validation. From the results of the study, the use of Pijin in Indonesian television advertisements, there are six vocabulary words from Pijin in six advertisements, namely: bete, emejing, syantik, okay, lemot, and chayank. Pijin language can be seen from a simple language structure compared to the source language, which Pijin language can be seen in aspects of grammar and pronunciation.

Author Biography

Ariyana Ariyana, Universitas Muhammadiyah Tangerang

Dosen Tetap pada Program Studi Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Muhammadiyah Tangerang

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