EMPOWERING DIGITAL BISNIS MITRA UMKM RUMAH BUMN BANDAR LAMPUNG

  • Appin purisky redaputri Universitas Bandar Lampung
  • Andoni Fornio Barusman Universitas Bandar Lampung
  • Hendri Dunan Universitas Bandar Lampung
  • Ahmad Cucus Universitas Bandar Lampung
  • Ayu Kartika Puspa Universitas Bandar Lampung

Abstract

Business activities are increasingly being carried out because they generate large profits. In marketing their products, business activities no longer require sellers to leave the house or rent shop outlets. Sellers just need to make good use of the E-commerce platform. E-commerce or commonly called Electronic Commerce is all forms of online buying and selling activities that can be accessed via the internet and various other electronic networks. There are lots of e-commerce used to promote sales, one of them is Tokopedia. Not only making sales easier, Marketplaces like Tokopedia have a great opportunity to grab the attention of consumers, because they offer free shipping and big discounts. Besides being able to save the budget, Tokopedia has full responsibility for the quality of its goods. Through the Empowering Digital Business for Rumah BUMN Partners which was held in the city of Bandar Lampung, Tokopedia collaborated with Rumah BUMN to enter the MSME community. The activity, which aims to make entrepreneurs equipped to face this competition, runs enthusiastically, as evidenced by the large number of MSMEs present.

References

Andreani, et al. (2012). “The Impact of Brand Image Towards Loyalty with Satisfaction as A Mediator in McDonald’s.
Dino Achriza Ilham, (2017). “Pengaruh Kepercayaan, Keamanan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Situs Online Store Lazada Sebagai E-Commerce Terpercaya Di Indonesia.” Jurnal Simsi-Economic 1 (4): 11.
Frans, M Royan, (2009). “Distribuorship Management.” Jakarta: Gramedia Pustaka Utama. H 354.
Hartono, Hendry, Karyana Hutomo, and Marshelia Mayangsari. (2012). Binus Business Review 3: 882–97.
Hermawan, Agus. (2012). “Komunikasi Pemasaran. Jakarta: Erlangga.”
Airlangga martaro. (2021). Optimalisasi Produktivitas UMKM melalui Go-Digital dan Go-Legal. Ekon.Go.Id.
Dino Achriza Ilham. (2017). Pengaruh Kepercayaan, Keamanan dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Situs Online Store Lazada Sebagai E-commerce Terpercaya Di Indonesia.Jurnal Simsi-Economic, 1(4), 11.
Frans, M. R. (2009). Distribuorship Management. Jakarta: Gramedia Pustaka Utama. h, 354.
Hartono, H., Hutomo, K., & Mayangsari, M. (2012). PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN" DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN. Binus Business Review, 3, 882–897.
pengaruh privatisasi. (2009). Anggita Cinditya Mutiara Kusuma.
Shanthi, R., & Desti, K. (2015). Consumers’ perception on online shopping.Journal of Marketing and Consumer Research, 13, 14–21.
Tjiptono, Fandy. (2008). “Strategi Pemasaran Edisi 3.” Yogyakarta: Andi.
Published
2022-06-03